Reach primary school Principals and Deputy Principals through IPPN
IPPN has a membership of more than 6,000 primary school principals and deputy principals. When planning your marketing strategy bear in mind that, as their professional body, we are a trusted choice with strong channels of communication to our members. As well as being the decision-makers on purchases for their schools, our members fit within the AB demographic group market in their capacity as consumers.
In our recent member survey, principals and deputy principals told us that they are significantly more likely to consider purchasing from a company they have seen in Leadership+ magazine or encountered at Education Expo because of the support these companies show to IPPN.
Education Expo 2017
Ireland’s largest education trade event and a unique opportunity to meet nationwide customers in one location
Education Expo, Ireland’s largest trade event for schools, brings 125 companies and 1,100 principals under one roof over 2 days of IPPN’s Annual Principals’ Conference. There is a full range of exhibition opportunities available at Education Expo from trade stands to advertising and merchandise branding. Education Expo 2017 will take place on the 26th and 27th of January 2017 in City West Convention Centre, Dublin. Click here for the 2017 Conference Expo brochure. New to Education Expo? Scroll down to watch a short film overview of last years event.
Visit www.ippneducationexpo.com for full details about Education Expo.
Print Advertising and Direct Marketing: Leadership+
Leadership+ is an effective way to consistently put your message in front of primary school principals and deputy principals through their professional journal. There are 6 issues produced each school year and advertising across all issues in a school year represents excellent value with generous discounts offered.
Did you know that you can mail your flyer with Leadership+ magazine? Mailing your material with Leadership+ represents excellent value when compared to producing your own mailshot. We know from research that most unsolicited mail is disposed of without reaching the principal. Make sure that you reach the principal by mailing with Leadership+ magazine.
Online advertising: EducationPosts.ie
IPPN own and operate EducationPosts.ie, the number one method by which schools advertise jobs and teachers find work. More than 25,000 job-seeking teachers use EducationPosts.ie each year on a regular basis to find work and more than 6,000 vacancies are advertised annually. Traffic of more up to 3 millions pageviews per month are generated during the busy summer period making this site an ideal choice if you wish to target teachers as well as principals.