|Marketing your products and services with IPPN|
IPPN has a membership of more than 6,000 primary school principals and deputy principals. While planning your marketing strategy for the coming school year bear in mind that, as their professional body, we are a trusted choice with strong channels of communication to our members. As well as being the decision-makers on purchases for their schools, our members fit within the AB demographic group market in their capacity as consumers.
In our recent member survey, principals and deputy principals told us that they are significantly more likely to consider purchasing from a company they have seen in Leadership+ magazine or encountered at Education Expo because of the support these companies show to IPPN.
Annual Principals’ Conference and Education Expo 2015 will take place on the 29th and 30th of January 2015 in City West Convention Centre, Dublin.
Education Expo is Ireland’s largest education trade event – a unique opportunity to meet nationwide customers in one location.
Education Expo is the largest trade event in Ireland for companies that supply goods and services to primary schools. It is the most effective way to meet with an audience of more than 1,000 principals, as school purchasers and personal consumers, over 2 days. Education Expo is not just a state of the art trade exhibition; we also provides advertising, merchandise, direct marketing, sponsorship and a variety of creative promotional opportunities. General Bookings for Education Expo will open from 30th July and you can read about the event and all associated opportunities by clicking on the brochure below.
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Have you considered some of the many opportunities for additional exposure at Education Expo 2015? We have something to suit every budget from a premium directory listing in the Expo guide to merchandise branded with your logo in every conference bag. We are also offering a limited number of high profile sponsorship packages around the conference plenary sessions and gala dinner. See full details in the Expo brochure above.
To enquire about sponsorship packages please email firstname.lastname@example.org for further details.
Print Advertising and Direct Marketing: Leadership+
Leadership+ is IPPN’s member’s magazine and one of the most valued services IPPN provides for principals. In addition to advertising within the publication, you may also the mail your flyer to schools with the Leadership+ mailing. Including your flyer with IPPN’s mailing is more cost efficient and effective than undertaking your own mailing as we know from research that the majority of unsolicited mail that is sent to schools is discarded by the school secretary without ever being read by the principal. Inclusion with Leadership+ vastly increases the possibility of your flyer being read by the most relevant person, the principal. You can target specific counties or carry out a nationwide campaign at very competitive rates.
Online advertising: EducationPosts.ie
IPPN own and operate EducationPosts.ie, the number one method by which schools advertise jobs and teachers find work. More than 25,000 job-seeking teachers use EducationPosts.ie each year on a regular basis to find work and more than 6,000 vacancies are advertised annually. Traffic of more than 2 millions pageviews per month are generated during the busy summer period making this site an ideal choice if you wish to target teachers as well as principals.
|Last Updated on Wednesday, 13 August 2014 09:06|